As the Labs end of endings approaches we've nudged each of the project teams to very honestly reflect on their achievements. The good and the bad, including the ugly. We asked each team to …
Labs Product Evaluation: The Analytics Game
Back in May last year, we wrote about our plans for the Labs product effectiveness evaluation. Since then we’ve been busy gathering feedback and crunching numbers on Doc Ready, In Hand, Moodbug, …
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Raising the Love for Madly in Love
The stigma and challenge of mental health can kill your relationship. Sometimes even before it's begun. On Valentine’s Day 2014 we made a bold step towards reducing the stigma and the loneliness of …
How Madly In Love Found A Way To Help Young Men Talk About Their Mental Health
It turns out Nick Hornby was on to something with his novel High Fidelity, the tale of a lovelorn bloke who deals with his emotions by obsessively cataloguing his record collection. Having the freedom …
How to Co-design 3 Marketing Campaigns in 3 Hours
How do you motivate your target audience to market your product? The answer - co-design a marketing campaign with them. How do you do that? Set them a campaign challenge activity that’s fun, …
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Lab 2 Product Pitches
These 7 pitches were filmed at the end of Lab 2. Each one captures the essence of one app or website idea to improve young people's mental health. The work will place between March 2013 and June …
