Back in June In Hand became one of the last Labs products to launch. The team had followed a painstaking process of skilling up their young people to get hands on with the app design process. It had …
How Madly In Love Found A Way To Help Young Men Talk About Their Mental Health
It turns out Nick Hornby was on to something with his novel High Fidelity, the tale of a lovelorn bloke who deals with his emotions by obsessively cataloguing his record collection. Having the freedom …
How to Co-design 3 Marketing Campaigns in 3 Hours
How do you motivate your target audience to market your product? The answer - co-design a marketing campaign with them. How do you do that? Set them a campaign challenge activity that’s fun, …
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What To Do With Your App’s First Fans
So you've learnt about product adoption and got your first few fans. How many? 2? 7? 30? 200? The numbers don’t matter. If you’ve got two and you don’t do the right things with them then they …
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How To Build 1000 True Fans Who Will Adopt Your Product
Product adoption is just marketing, right? Wrong. Product adoption is more about designing a usable product, then? Wrong. Product adoption is about the product, the experience you create …
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How Sharing Stories Increases Your Users [Video]
Ian Drysdale from Good Gym talks about product adoption and the importance of sharing stories to build users. Ian mentions Grouped: How Small Groups of Friends are the Key to Influence on the …
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