In my experience as a Labs manager, social tech consultant and charity bid writer, few charities I’ve worked with have seemed comfortable with the uncertainty involved in building an app or online service.
Their most common approach is to begin by specifying in detail what the product will look like and do, and then only deviate from the plan in small degrees, even when evidence is to the contrary.
Marketing the product then usually follows the traditional route of distributing as much promo material as possible, as widely as possible and then hoping people will use it.
When it comes to business models I’ve seen very few well thought through approaches to sustaining the product or service. When the money runs out charities usually revert to [Read more…]