You’re a charity with a good understanding of your service users. You know how they tend to behave and what they need. On top of this you have a great idea for a new website that will help them even more. So you ask your users what they want, find a local web developer, get everyone together and tell the developer what you want the website to do. The developer goes away, designs a site based on what you’ve told them and delivers it to you a month later.
The website does exactly what you think you wanted it to do. Ace.
But three months later its not getting any traffic and your users are telling you that it’s a good idea but its got the wrong features and doesn’t help them.
If you’re a designer you’ll probably look at this process and ask “where was the design work?”
Well, there wasn’t any. [Read more…]