A whopping 63% of iOS apps and 58% of Android apps are discovered via general browsing in the app store. While the figures may be slightly lower for mental health apps its fair to assume that the figure is still likely to be high enough to make it important to put lots of thought and energy into how your app is going to stand out from the other 900,000 in-store apps.
There’s No Secret Ingredient
Your app is a product and it should be marketed as such. This means spending time and effort on making it visible in a very crowded place.
You will need the right blend of short, medium and long term marketing activities to really succeed.
You will need budget and you will need reporting metrics in place.
You are going to need a launch strategy and a value proposition to promote usage of the app within your healthcare group or Trust, hospital, clinic or non-medical employees.
Last month at the HANDI Health Apps Village at EHI Live we listened to a great presentation on marketing your mobile app from Integrated Change. Scott Hague, their Development Director, talked about the latest mobile app marketing statistics and provided seven ‘take-away and start to implement now’ app marketing tools and techniques.
Here’s Scott’s slides…
and here’s the video:
Here’s a summary of Scott’s final words:
Don’t start off on the back-foot. Instead create and devise your marketing strategy early on in the process. Don’t wait for development to finish. It doesn’t matter if the mobile application is free, for internal use only, specifically for healthcare professionals or consumers. Don’t wait!
No mobile app is the same so your marketing strategy should be tailored to your audience, their objectives and your business goals. Hopefully by implementing some of the strategies I’ve outlined, your mobile app will gain the visibility it deserves. Keep at it!”