![How Sharing Stories Increases Your Users [Video]](http://www.innovationlabs.org.uk/wp-content/uploads/2013/10/Ian-Drysdale-of-Good-Gym-Talking-Product-Adoption-Video-Pic.jpg)
Ian Drysdale from Good Gym talks about product adoption and the importance of sharing stories to build users.
Ian mentions Grouped: How Small Groups of Friends are the Key to Influence on the Social Web, a useful book on how ideas and brand messages spread through social networks. It shows you how to build your product around social behavior, and create products that people tell their friends about.
