Video: Product Evaluation Starts Here, Now

A 4 minute guide to the Labs Evaluation

James Boardwell, is Innovation Labs’ evaluator. At the Labs Startup Day for funded projects he worked with the seven teams on creating an environment in which they will feel comfortable evaluating their products. In this interview from the day James tackles three questions:

1. What he wants the projects to be thinking about as they evaluate
2. What success might look like in terms of how product users might talk about it
3. What he’d like them to be doing next

James provided the projects with links to two classic articles by digital culture guru Matt Locke of Storythings.

• Commissioning for attention
• Six Spaces of social media