No two ways about it.
Customer development – working out what will meet the needs and solve the problems of your target users – is not straightforward.
The temptation can be to make your best guess and then proceed headlong, relying on strength of purpose, social virtue and blind faith to get you to the point where you (hopefully) have a product that people want to use, can use and actually changes their lives.
But that’s a whole load of hoping and guessing. Do it this way and you’re likely to fail. There are better ways. This article explains why you should challenge your product assumptions. [Read more...]